Paramount financial worries

 

Paramount is grappling with significant financial difficulties, closely monitored by S&P Global as they scrutinize the company's credit rating. Naveen Sarma, the Managing Director and Sector Lead for the U.S. Media and Telecom Sectors at S&P, has expressed concerns about Paramount's diminished cash flows resulting from the transition from linear TV to streaming. The company's ad revenue has experienced a substantial 6.6% decline, significantly falling short of quarterly estimates. Consequently, Paramount+ has raised its prices.

Adding to the financial pressure is the impending $2 billion payment to the NFL for media rights. Paramount's predicament mirrors the broader uncertainty surrounding the profitability of streaming services.

On a positive note for Paramount, they have recently entered the Japanese market.

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